Hi, I'm Matt

I help brands transform complex operational concepts into conversion-driving content.

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Dive into your objectives to align content with business goals.

Researching: Conducting content audits, persona research, user journey analysis, content gap analysis, and competitor research.

Planning: Mapping content to user journeys, developing SEO strategies, editorial planning, social media & paid channel strategies, and enhancing UX.

Creation: Crafting content, managing content, and devising distribution and promotion plans.

Measuring: Analyzing and optimizing for continual improvement.

Enhance your online presence and drive organic traffic growth.

Researching: Conducting keyword research, competitor analysis, and website audits to identify optimization opportunities.

Planning: Developing on-page and off-page optimization strategies, creating backlink profiles, and optimizing site structure for search engines.

Implementation: Executing technical SEO fixes, optimizing content for keywords, and improving website performance.

Monitoring: Tracking key metrics, monitoring search engine algorithm updates, and adapting strategies for ongoing success.

Craft captivating content that engages your audience and drives action.

Researching: Understanding your brand, target audience, and industry to tailor messaging for maximum impact.

Planning: Developing compelling copy for various channels.

Writing: Creating clear, concise, and persuasive content that communicates your brand's voice and value propositions.

Editing: Polishing copy for grammar, style, and consistency with brand guidelines.

Optimizing: Incorporating SEO best practices to improve search engine visibility and drive traffic to your content.

"Matt handled our rebrand with ease, professionalism, and strategic talent that was greatly needed and appreciated on such a fast and nimble timeline. Matt handles any challenge thrown his way with a positive and infectious attitude. Anyone who gets the chance to work with Matt should know they have the right asset on their team who not only cares deeply about driving the business forward but cares deeply for his peers as well."

Kelsey Wilson, Project Manager

"Matt possesses a unique blend of excellent command of language and marketing acumen. His ability to craft compelling and persuasive copy consistently exceeds expectations, driving successful campaigns. What sets him apart is not just his wordsmithing skills but also his deep understanding of product messaging and audience engagement. His effective communication and adaptability make him invaluable in dynamic projects."

Mike Kociemba, Director of Integrated Marketing

My approach to content marketing is data-driven and insight-based. I focus on translating brand visions into relatable consumer experiences, and I prioritize designing engagement plans that connect with users and consistently surpass targets.

In every facet of my career, I strive to become a subject matter expert and leverage my analytical skills to offer valuable insights for growth and innovation. I devour information rapidly, and I'm energized by the opportunity to apply that knowledge and develop marketing initiatives that excel in execution.

I believe that successful strategies are built upon a deep understanding of the audience, complemented by comprehensive insights into industry dynamics and market trends. These principles serve as the cornerstone for driving growth, opportunity, and thought leadership.

Despite the constant shifts in consumer needs, market trends, technological advances, competitors' actions, and internal processes, I persevere. I'm experienced in quickly adjusting strategies, collaborating with diverse teams, and staying ahead of the curve to drive positive outcomes, even in the face of ambiguity.

In my background in data-driven marketing and content optimization, I've seen the transformative impact of integrating multichannel campaigns and fostering cross-functional collaboration to shape cohesive and impactful marketing strategies. I don’t believe in superficial changes for short-term goals—my focus is on cultivating enduring success, prioritizing sustained growth, and leaving a meaningful imprint rather than chasing fleeting gains.

Fill out the form and come see the difference that strategic marketing can make for your brand. 

Contact me for:

Blogs | Brochures | Content Strategy | Digital Strategy | eBooks | Editing | Ghostwriting | Infographics | Press Releases | Proofreading | Screenwriting | SEO