UX Writing & Design

As a Marketing Specialist at Trianz, I was tasked with rebranding the content and UX design for Athena Rapid Analytics — a growing library of Athena Federated Query connectors built in conjunction with AWS.

The original version failed to convey the value and benefits of Athena Rapid Analytics to our target audiences. Working in collaboration with the Director of Content Strategy, we developed a plan to rebrand the platform to meet the specific demands of business users, technical users, and our partner ecosystem.

By clearly defining our consumer profiles and researching competitors, we gained a greater understanding of the competitive landscape and complexities of business and technical user needs. This allowed us to optimize our user experience and provide a better sense of what Athena Rapid Analytics meant for our consumers in terms of data federation.

Platforms analyzed: Fivetran and Dynatrace.

Wireframing the User Experience

I used Figma to create the wireframes and present the required functions of our landing page and child pages.

1. Rapid Data and Analytics was built to target business users by discussing how the platform eliminates the need to build complex pipelines to extract, transform, and load the data before users can begin to query.

2. AFQ Connectors was built to target technical users, such as data scientists and developers. Our goal was to discuss how the connectors enable data connections across the enterprise to simplify the querying process and eliminate cross-departmental data complexities.

3. Why AWS Athena & Trianz was built as an extension to Amazon’s list of certified connectors. Users are sent to this page from the AWS website to learn more about why partnering with Trianz and AWS will provide a data federation solution that saves valuable time, financial, and technical resources.

After the wireframes were approved, I worked in collaboration with our SMEs to ensure voice and tone parity while simplifying the complex technical aspects at a granular level. I then sent the final mockup with functional specs to our design team for implementation.

 Visit Athena Rapid Analytics to view the redesign.